|Brochure cover and supporting photos|
Early in 2013 we helped launch ScotchBlue™ Painter's Tape for Exterior Surfaces. From in-store print materials to informational retailer videos to trade show support and more we helped this awesome tape stand out. Shot in Minneapolis in the winter in-studio we got these elements out super quickly from concept to launch.
Not only did we create these elements but we created the creative positioning, guidelines and tagline for this product launch.
my involvement: concept and creative direction
associate creative director: Mark Wedlund
designer: Matt MacKenzie
photo: Gamut One
film and video: Wide Angle and Nick Kesler