FLOR X Rene Gagnon Notebooks

Working with Rene Gagnon we created 200 one of a kind FLOR branded notebooks for a press event. Using silkscreen over spray paint Rene brought the kinetic creative feeling of FLOR to our press giveaway.

my involvement: concept and creative direction
artwork: Rene Gagnon

FLOR By Design Campaign

By Design, FLOR's first influencer campaign, works to connect the brand with people that inspire us. The By Design team are influencers and brand advocates that share our values of creating beautiful and inspiring things that are good for the planet and communities.

It started in Fall 2016 with a segment in our catalog. In 2017 we will be amplifying the campaign in other channels.

my involvement: concept and creative direction
design and copy: Firebelly

Launch of ScotchBlue Painter's Tape for Exterior Surfaces

Brochure cover and supporting photos


Early in 2013 we helped launch ScotchBlue™ Painter's Tape for Exterior Surfaces. From in-store print materials to informational retailer videos to trade show support and more we helped this awesome tape stand out. Shot in Minneapolis in the winter in-studio we got these elements out super quickly from concept to launch.

Not only did we create these elements but we created the creative positioning, guidelines and tagline for this product launch.

my involvement: concept and creative direction
associate creative director: Mark Wedlund
designer: Matt MacKenzie
photo: Gamut One
film and video: Wide Angle and Nick Kesler

FRNTPL8 – 3M Motor Vehicle Safety System's two plate microsite

FRNTPL8 is a site created to inform law enforcement officials, legislators and other interested parties about the safety of two license plates. FRNTPL8 gives general information, a state by state stature guide, news and downloadable powerpoint to help spread the importance of keeping both license plates on cars in a time that some states are trying to drop one because of budgetary worries.

Working with the development team we were able to have this off platform in order to bring responsive design elements and a little more creative freedom with html5.

my involvement: creative direction and program name ideation
design: Ryan Ullery
UX: Rob Stenzinger

Quite possibly my favorite project: Target House Carnival

There are a few reasons this was one of my favorite projects. I got to work with one of my favorite copywriters (who is now an actor), Shawn Boyd. An awesome illustrator and now a friend Jesse LeDoux. It was for a great cause, St Jude Children's Research Hospital. And it was one of the most collaborative projects I've ever worked on.

Shawn and I got the assignment which concept themes for 4 carnivals that Target sponsors at their Target House at St. Jude Children's Research Hospital. Elements for the events included these posters, t-shirts and signage at the events.

We knew right away that we wanted Jesse LeDoux to work on it...but the problem was we were asked to use a licensed  property that Target was working with. Just before the 11th hour we realized that we weren't going to get the assets we needed from that property...so we pitched our original ideas with Jesse as our illustrator.

The ideas were sold in easily but we ran into problem number 2...Jesse was busy and in Japan.

But we knew his weakness...he always wanted to design an amusement park which is why our first illustration is a water ride.

Once that first carnival was in the bag we started on the other. We had phone calls at weird times because of the time difference. Heard great stories of Jesse's new finds in Japanese vending machines and saw a picture of him holding a bottle of vodka with a cobra in it.

We also had awesome brainstorms, the kind that you never forget and come out with too many good ideas. Even though we were across a ton of land and water they were really colloborative with Jesse, Shawn and me all throwing out the weirdest things we could think to add to the posters to make them fun.

That's why you'll see a fish fishing, a pig in a blanket sleeping under a bed, a bouncer with a paddle ball, and an elephant dressed as himself for a Halloween party.

Truly a great project to work on and we couldn't have pulled it off with any other illustrator. Check out Jesse's site here. If you need and illustrator for an upcoming project I highly recommend him.

my involvement: creative direction, concept and art direction
the team: Writer – Shawn Boyd, Illustrator – Jesse LeDoux

Target Black History Month 2008: Dream in Color

After a successful 2007 Dream in Color campaign Target decided to keep with the theme. However we wanted to evolve the concept a bit. We also wanted to make it about diversity in general so it was extended into Hispanic Heritage month and Asian Pacific Heritage Month.

We brought Black Design in to help with the campaign and we continued to work with Kwaku Alston as the campaign photographer.

The multi-channel campaign included Broadcast, web, print, retail, educational promotions and more.

We got to work with some amazing people including John Legend, Iman, Debbie Allen, Holly Robinson-Peete and more.

This campaign became quite successful and lasted three more years with updated personalities.

Behind the scenes shots live here.

And some behind the scene shots I took.

my involvement: creative direction (at Target)
the team: Agency – Black Design, Photographer – Kwaku Alston